Media Kit


Last updated in July 2016

This media kit provides a snapshot of Working Moms Against Guilt, including updated details about our audience, accomplishments, and offerings. We hope this information will help you decide if we might be a good partner for your upcoming project. Please reach out to discuss partnership ideas and learn more about WMAG:

Susan Wenner Jackson | | (513) 375-9135

Download a printer-friendly version here: WMAG Media Kit (PDF)

About WMAG

Working Moms Against Guilt was started as a blog in 2006 by four working moms of young children. WMAG has since grown into a trusted resource for thousands of working mothers all over the world on their quest for less guilt and more joy. We’ve been featured in the New York Times, CNN, NPR, the Wall Street Journal, Real Simple, ABC World News, and many other media outlets.

Our contributors reflect a diverse range of perspectives, and are located in the following metro areas:

  • Bloomfield, NJ
  • Buffalo, NY
  • Charlotte, NC
  • Chicago
  • Cincinnati
  • Dallas
  • Lincoln, Neb.
  • Oklahoma City
  • Orlando
  • San Francisco
  • Washington, DC


Mother helping her daughter with homeworkContent areas

We write about many aspects of our lives as working moms, but these are the subjects we tend to discuss most often on WMAG:

  • Career
  • Childcare
  • Entertainment
  • Flexible work
  • Maternity leave
  • Organization
  • Parenting
  • Relationships
  • Recipes
  • Self-care
  • Work-life balance

“I have been following the site for months now and I just wanted you all to know that I love reading the content on your blog and find that it is so well written and helpful. It isn’t often that a site produces genuine unique content rather than just something to fill the void.” — Annie

Site traffic

Our site received the following page views and monthly unique visitors in the previous month*:

  • Page views: 55,739 (average across last 12 months: 76,091)
  • Monthly unique visitors: 40,006 (average across last 12 months: 55,939)

* Authenticated by Google Analytics

Social reach

Below are our current follower numbers on the top social media platforms+ for our audience:

  • Pinterest: 22,452
  • Facebook: 7,949
  • Twitter: 29,717
  • LinkedIn: 2,222
  • Instagram: 3,408
  • Email subscribers: 2,910

+ Combined totals of WMAG and Susan’s personal accounts for each platform


Our audience

These demographics reflect the majority of people who visited our site in the previous month:

  • Gender: Female (91%)*
  • Age: 25-34 (45%)*
  • Location: United States (69%)*
  • Device: Mobile (70%)*
  • Interests: 5.3% Cooking; 4.5% Movies; 4.75% Family-Focused; 4.5% Home Decor; 3.7% Health & Fitness*
  • Household Income: $150K (174 Index)^
  • Education Level: Grad School (123 Index)^
  • Children in Household: Has Kids (135 Index)^
  • Top Industries: Government, Marketing, Real Estate, Legal, Business Administration^

* Authenticated by Google Analytics

^ Authenticated by Quantcast

Brand portfolio

We have partnered with a select number of relevant brands and companies to create unique sponsored content that serves our audience, while also delivering on brand objectives. Here are a few examples of paid campaigns we’ve worked on:

Same sex female couple lying down with their baby son

Working with us

Does Working Moms Against Guilt sound like the perfect fit for your target audience? Here are some ways we could partner with you:

Display advertising

WMAG is a proud member of The Blogger Network, which manages all display ads on our site. Please see their media kit for details. Contact TBN to start advertising on WMAG.

Sponsored content

We are open to integrating the right brand’s messaging or products into existing relevant content, or creating new custom content that’s tailor-made for your needs. Our team can provide unique ideas that bring your brand to life and resonate with our readers.

One thing to note: We create sponsored content with as much care as our organic posts, including the same high-quality writing, photography, social media engagement, and authentic tone our fans know and love. Reach out to discuss sponsored content.

Affiliate marketing

If your brand or product offers an affiliate program, we can consider adding it to our carefully curated set of affiliate merchants we work with. What’s matters most to us: Is it something we’d buy or recommend anyway? Tell us about your affiliate marketing proposal.

Guest blogging

We’re happy to publish high-quality, original content provided by guest contributors, as long as it meets our guest post guidelines and fits into our editorial calendar. Share your idea for a guest blog post.

Product mentions

Want to send us a complimentary product or book for review? Send us a pitch and we’ll let you know if we’re interested in trying it. While we don’t guarantee coverage, if we love what you send and think our audience would too, we’ll make every effort to include your product or brand in a future post. Send us a brief pitch about the product you’d like to send.

Live events

We can participate in, speak at, or even cohost live events to engage our audience and yours. WMAG team members have been interviewed for podcasts, radio shows, webinars, TV news programs, and more to discuss working-mom issues. We’ve hosted virtual video hangouts with authors and other experts, and presented at large conferences and events. Reach out to discuss your event/speaking needs.

And more…

We are an extremely creative, flexible group of professional women and moms. If you have a wild and crazy idea you think just might be totally amazing but aren’t sure how to pull it off, who knows? We might know just the way to make it happen.