Flat Iron Steak with Southwest Rub

I’m so excited about the meal I made Saturday evening that I just have to tell you about it.

While in the meat section at Kroger, I found an interesting cut that looked like a tenderloin but was much less expensive. It’s called a flat iron steak, and apparently it’s a new kind of cut – very tender and very reasonably priced. The one I bought cost about $6 and comfortably fed three of us.

The label recommended grilling the meat and provided a recipe for a Southwest rub. I almost didn’t make the rub because the ingredients looked so spicy. (My daughter isn’t a picky eater, but she doesn’t enjoy getting her tastebuds burnt off.) I’d also found a red wine sauce recipe but didn’t have some of key ingredients, so I decided to go with the rub and let her fill up on potatoes and veggies if she didn’t like the meat.

It was delicious! Not too spicy at all – Little One gobbled hers up. And it made the house smell great for the rest of the weekend. I served the steak with roasted potatoes and some frozen mixed veggies, and we enjoyed one of the better meals we’ve had in a long time. Here’s the recipe!

Flat Iron Steak with Southwest Rub


  • 1 – 1 ½ pound Flat Iron steak
  • 2 Tablespoons Chili powder
  • 2 Tablespoons packed brown sugar
  • 1 Tablespoon ground cumin
  • 2 teaspoons minced garlic (I used a little more because I looooove garlic)
  • 2 teaspoons cider vinegar (I used balsamic)
  • 1 teaspoon worchestershire sauce
  • ¼ teaspoon ground red pepper (I used red pepper flakes)


  • Mix the rub ingredients together in a small bowl
  • Heat the grill (I used a range-top grill pan)
  • Slather 1/2 of the rub on one side of the steak
  • Grill steak seasoned side down and slather the top with the rest of the rub
  • Turn once to grill the other side, until the steak is medium rare
  • Remove from the heat and let it rest for 5 minutes before cutting and serving

4 thoughts on “Flat Iron Steak with Southwest Rub

  1. Anonymous says:

    This sounds good! I’m going to give it a try. Do any of you have some good slow cooker recipes that cook for 8-10 hours?

  2. just4ofus says:

    I will have to try this. I have picked up a flat iron steak at Costco and it was really tender and not an expensive cut of meat.
    Thanks for trying.

  3. This is really good. I use it all the time.

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